athletic brewing

brief: take Athletic Brewing to the Super Bowl! But, there’s a catch. They don’t have millions of dollars for a prime-time TV spot, so how will you help Athletic Brewing steal the show?

solution: a social media challenge to find the ultimate thrill seekers and put them head to head against pro athletes in a competition of endurance, agility and beer guzzling abilities.

art direction/design: ciara reed

copywriting: ciara reed

strategy: ciara reed