telfar

brief: come up with a social first, attention-grabbing idea that makes Telfar the most talked about brand at next year’s New York Fashion Week while targeting Gen Z/Millennials and reaching an audience that would traditionally be overlooked by the industry.

solution: debuting a Telfar X David Yurman collaboration in the first ever tunnel runway with the GOATs of basketball.

art direction/design: ciara reed

copywriting: ciara reed

strategy: ciara reed