vans

This campaign for the Young One’s brief competition for Vans, was to promote the Pro Classics, which are high performance, durable, modern skate shoes hiding underneath classic, beloved silhouettes.

out-of-home

These out of home advertisements launch the campaign “Move Like a Pro” featuring outdoor installations in different cities of real Vans Pro Classic shoes on skateboards for people to feel the impact durability and soft cushioning of the product. Each is placed on different mundane surfaces along with a revolving tagline, that street skaters typically use on the go, while inspiring them to embrace their surroundings and create their own unique playground.

video promo + instagram content

After a full day of the ads being displayed, the skateboard and shoes would be taken down with just the copy left, commencing the challenge. The video would be launched on an instagram account dedicated to just the Pro Classics that would incite skaters to go to the different locations, perform the tricks, and video record it for the chance to win a free pair of Vans.

Design/Art Direction: Ciara Reed

Copywriting: Vyanh Nyguen